Friday, January 04, 2008

Most Overpriced Vehicles

Would it surprise you to learn that the five most overpriced vehicles in America are all from American manufacturers? Me neither. They are:

Dodge Ram
Mercury Grand Marquis
Ford's F-150
Dodge Durango
GMC Envoy

One expert told Forbes that some domestic brands have been pricing not to the market but where they aspire to be. Short version - wishful thinking instead of good business sense, which just about sums up the automotive industry on everything from fuel economy to its insistence on marketing massively opulent models for a wannabe-materialistic society at a time when the economy is in a downturn.

No comments: