Thursday, September 20, 2007

Measuring Success

Congratulations to Zenpundit for receiving his 200,000th hit sometime yesterday morning. I know when I hit 100,000 at Fester's Place I was doing the happy dance for the same reason --- a sense of amazement and pride that I am producing a product that is valuable and sticky within the public sphere of conversation. Here at the 'Hog we are very successful in providing a platform and attracting an audience for our thoughts and research concerning things that interest us individually.

Zen writes a little more on his metric of success that he enjoys:

it is very flattering that, over the course of a few years, close to a quarter-million times, other people felt it was a worthy expenditure of their time to stop by, read a little, or even comment. If Zenpundit was a book, I'd be a market success.

Zenpundit could not be a book in its current form; he is covering too much and hopscotching between his interests. However he is getting 500 to 1000 hits per day within a fairly narrow and precise field of interest --- non-traditional non-linear defense and security thinking that has an outsize impact on the real world. I have occassionally written within the same orbit as Zen, and I would like to believe that occassionally when I have written something insightful, it has more impact than a book in the remainder bin despite the fact that the audience may be smaller.

So how do you measure your blog's success metrics? Impact, audience, de-stressing mechanism or what?

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